Designing a digital transformation model of banking services and improving customer experience and satisfaction through the development of business ecosystems in Bank Mellat using a mixed method (qualitative analysis and structural equations)

Volume 17, Issue 1, January 2026, Pages 127-142

10.22075/ijnaa.2024.34038.5079

Marine Tahmasian; Kiumars Arya; Saber Khandan Alamdari

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