International Journal of Nonlinear Analysis and Applications
Keywords = Customer Lifetime Value
Number of Articles: 1
Customer lifetime value analysis in the banking industry with an emphasis on brand equity
Volume 12, Issue 2, November 2021, Pages 991-1004
Bahram Seyedin; Mojtaba Ramazani; Hossein Bodaghi Khajeh Noubar; Yaghob Alavimatin
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