Presenting a model of the antecedents and consequences of customers' experience of confusion in choosing an insurance company “ a mix method approach”

Volume 16, Issue 10, October 2025, Pages 33-45

10.22075/ijnaa.2024.32419.4821

Mehdi Alirahimi; Karim Hamdi; Hormoz Mehrani; Esmaeil Kavousi

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• PDF 1.03 M

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Designing of a conceptual pattern of brand equity in the automotive industry: Foundation data theory approach

Volume 14, Issue 7, July 2023, Pages 275-294

10.22075/ijnaa.2022.27825.3730

Saeed Ahmadi; Elham Faridchehr; Mahmoud Ahmadi Sharif

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Customer lifetime value analysis in the banking industry with an emphasis on brand equity

Volume 12, Issue 2, November 2021, Pages 991-1004

10.22075/ijnaa.2021.5169

Bahram Seyedin; Mojtaba Ramazani; Hossein Bodaghi Khajeh Noubar; Yaghob Alavimatin

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