International Journal of Nonlinear Analysis and Applications
Keywords = Brand Equity
Number of Articles: 2
Designing of a conceptual pattern of brand equity in the automotive industry: Foundation data theory approach
Volume 14, Issue 7, July 2023, Pages 275-294
10.22075/ijnaa.2022.27825.3730
Saeed Ahmadi; Elham Faridchehr; Mahmoud Ahmadi Sharif
Customer lifetime value analysis in the banking industry with an emphasis on brand equity
Volume 12, Issue 2, November 2021, Pages 991-1004
Bahram Seyedin; Mojtaba Ramazani; Hossein Bodaghi Khajeh Noubar; Yaghob Alavimatin
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