International Journal of Nonlinear Analysis and Applications

Keywords = Relationship Quality

Number of Articles: 1

Customer lifetime value analysis in the banking industry with an emphasis on brand equity

Volume 12, Issue 2, November 2021, Pages 991-1004

Bahram Seyedin, Mojtaba Ramazani, Hossein Bodaghi Khajeh Noubar, Yaghob Alavimatin