A digital marketing model based on dynamic capabilities in the automotive industry

Volume 16, Issue 2, February 2025, Pages 59-67

10.22075/ijnaa.2022.29357.4134

Amir Dalili; Seyyed Abbas Heydari; Behrooz Ghasemi

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The effectiveness of Cialdini's principles on persuasion in digital marketing (A case study of Iran's furniture industry)

Volume 15, Issue 4, April 2024, Pages 135-148

10.22075/ijnaa.2023.30051.4322

Bahman Naruoei; Hossein Hakimpour; Mehdi Mahmoodzadeh Vashshan; Mohammad Mohammadi

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• PDF 479.4 K

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Artificial intelligence influence on trusting customer relationships in digital marketing

Volume 13, Issue 2, July 2022, Pages 2509-2516

10.22075/ijnaa.2022.27470.3613

Inas Kadhim Juber; Akmam Majed Mosa; Amal Fadhil Mohammed; Zahraa Hussein Ali

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• PDF 1.92 M

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