International Journal of Nonlinear Analysis and Applications
Keywords = customer perception of innovation
Number of Articles: 1
Using structural equation modeling in investigating the effect of the perception of innovation and customer involvement on the customers' perceived value and behavioral tendencies through creation of shared value in the tire industry
Volume 14, Issue 12, December 2023, Pages 327-342
10.22075/ijnaa.2023.29325.4124
Sara Taghiganji; Hamid Reza Saeednia; Zahra Alipour Darvishi; Shadan Vahabzadeh
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