Semnan University International Journal of Nonlinear Analysis and Applications 2008-6822 15 1 2024 01 01 Explain the pattern of user trust in social media-based marketing 331 341 7490 10.22075/ijnaa.2022.26612.3365 EN Karim Ramezani Department of Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran Hossein Budaghi Khajeh Nobar Department of Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran Nasser Feghhi Farahmand Department of Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran Morteza Mahmoudzadeh Department of Business Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran Journal Article 2022 03 15 This study aimed to explain the pattern of user trust in social network-based marketing. This research is applied in terms of purpose, and exploratory in terms of approach. Social network users in the city of Tabriz were considered as a community and among them, 400 people were selected as a statistical sample based on a simple random sampling method. The main data collection tool was a closed and researcher-made questionnaire consisting of 42 items that were designed based on the initial conceptual model. SPSS, LISREL and smart-PLS software were used for descriptive and inferential analysis. Finally, the research results led to the explanation of the pattern of user trust in social network-based marketing (based on the paradigm model structure) and the model hypothetical relationships in a large community were tested and confirmed. https://ijnaa.semnan.ac.ir/article_7490_8f2bcb6c57bf6d7e3abd03de78c40046.pdf