International Journal of Nonlinear Analysis and Applications

Designing a model for developing an ecotourism strategy in Iran using SWOT method

Articles in Press

Document Type : Research Paper

Authors

Department of Geography, Sadruddin Eini State University, Tajikistan, Dushanbe, Tajikistan

Abstract

Today, the speed of technological innovations has caused the formation of social changes and the emergence of leisure time as one of the basic needs of humans. This has led to the development of the tourism industry, tourism and finally the effort to determine tourism destinations on local, national and international scales. Considering the diversity and natural and cultural richness as well as the existence of important potentials and climate diversity in the country of Iran, the need to determine the appropriate strategy for ecotourism of this ancient land and use the economic, social and cultural capacities of this industry in the new order of the global economy, despite It has made oil and gas revenues very vital. Therefore, in this study, using a descriptive-analytical method and using the SOWT analysis approach, the most appropriate strategy for Iran's ecotourism was identified and formulated according to the opinions of 16 experienced experts in this industry in Iran. The results of this study showed that the most appropriate strategy for Iran's eco-tourism is a competitive-aggressive strategy, during which important strategies such as: using climatic diversity and natural attractions to attract eco-tourists; Using Iran's strategic location to attract tourists; use of young and trained workforce; The use of the opportunities created by the Arab spring and finally the use of new technologies should be implemented in order to serve Iran's economic development as a completely clean industry.

Keywords

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International Journal of Nonlinear Analysis and Applications

Articles in Press, Corrected Proof
Available Online from 19 October 2025
  • Receive Date: 14 March 2024
  • Revise Date: 10 July 2024
  • Accept Date: 10 July 2024