Presenting the model of human agency, self-efficacy and self-improvement in the behavior of consumers of Qom leather products

Dibaji, Narjes Al-Sadat; Sanavifard, Rasul; Khajeh, Mustafa

doi:10.22075/ijnaa.2025.33886.5055

Presenting the model of human agency, self-efficacy and self-improvement in the behavior of consumers of Qom leather products

Articles in Press

Document Type : Research Paper

Authors

Narjes Al-Sadat Dibaji

Rasul Sanavifard

Mustafa Khajeh

Department of Business Management, Qom Branch, Islamic Azad University, Qom, Iran

10.22075/ijnaa.2025.33886.5055

Abstract

The motivations of human agency and various needs that influence behavior and decision-making are introduced as an important topic in behavioral sciences and management. In this field, two important motivations called self-efficacy and self-improvement are known to fulfil individual goals and satisfy human needs. The present research was conducted with the aim of providing a model of human agency, self-efficacy and self-improvement in the behavior of consumers of Qom leather products. In terms of purpose, it is practical, and in terms of the way of collecting information, it is part of qualitative research. The statistical population of the research includes university professors and leather industry experts who were selected using a non-random, purposeful sampling method. The data collection tool was interviews with experts using the Delphi method. This research was conducted in the winter of 2023. The obtained results led to the identification of 9 dimensions and 42 components, which included personality factors, psychological factors, environmental factors, cultural factors, social factors, self-efficacy, self-improvement, positive consequences and negative consequences.

Keywords

consumer behavior

human agency

self-efficacy

self-improvement

Qom leather products

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