International Journal of Nonlinear Analysis and Applications

Identifying and prioritizing factors affecting human resources marketing in the Gachsaran oil and gas exploitation company

Articles in Press

Document Type : Research Paper

Authors

Department of Management, Gac. c., Islamic Azad University, Gachsaran, Iran

Abstract

This study identifies and prioritizes human resources marketing factors at Gachsaran Oil and Gas Exploitation Company. Using a mixed-methods approach, qualitative content analysis and quantitative AHP were applied. The expert sample included 15 experienced professionals and academics. Six main factors were identified: individual factors, customers, business infrastructure, HR functions, HR policies, and HR marketing strategies. HR functions ranked first (0.453), followed by individual factors (0.229) and customers (0.111). HR policies (0.080), business infrastructure (0.068), and HR marketing strategies (0.061) followed. Thus, HR functions are the most influential factor in HR marketing for the company.

Keywords

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International Journal of Nonlinear Analysis and Applications

Articles in Press, Corrected Proof
Available Online from 07 February 2026
  • Receive Date: 23 July 2024
  • Accept Date: 24 September 2024