The impact of digital transformation on organizational performance with the mediating role of strategic agility in Iranian manufacturing industries (Method: Structural Equation Modeling)

Bayat, Mohammad Reza; Nabiuny, Ebrahim

doi:10.22075/ijnaa.2025.39970.5592

The impact of digital transformation on organizational performance with the mediating role of strategic agility in Iranian manufacturing industries (Method: Structural Equation Modeling)

Articles in Press

Document Type : Research Paper

Authors

Mohammad Reza Bayat ¹

Ebrahim Nabiuny ²

¹ Shahid Beheshti University, Tehran, Iran

² Faculty of Management and Accounting, University of Science and Culture, Tehran, Iran

10.22075/ijnaa.2025.39970.5592

Abstract

The purpose of this study is to examine the impact of digital transformation on organizational performance with the mediating role of strategic agility in Iran’s manufacturing industries. Considering technological challenges, resource constraints, and competitive pressures, the research develops an integrated model based on the Resource-Based View (RBV), Dynamic Capabilities Theory (DCT), and Technology–Organization–Environment (TOE) framework to clarify the mechanisms linking digital initiatives to performance outcomes. The research employed a quantitative approach using Structural Equation Modeling (SEM). Data were collected through a standardized questionnaire distributed among 400 managers and experts in Iranian manufacturing firms. Reliability and validity of the measurement instruments were tested using Cronbach’s alpha, KMO, and Bartlett’s test in SPSS, and the conceptual model was estimated using AMOS to assess the structural relationships among variables. The findings revealed that digital orientation and digital capacity positively influence digital transformation; digital transformation enhances organizational agility; and strategic agility significantly improves both financial and non-financial performance. The model demonstrated good fit indices and confirmed the proposed hypotheses. Based on the results, it is recommended that managers in Iranian manufacturing industries invest strategically in digital infrastructure, develop human digital skills, and foster a culture of innovation to facilitate digital transformation. Moreover, strategic agility should be institutionalized as a core organizational capability to enable firms to thrive in turbulent and highly competitive environments, thereby improving both financial and non-financial outcomes.

Keywords

Digital Transformation

Organizational Performance

Strategic Agility

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