Solution to the conflict of interests between marketing and logistics subdivisions

Document Type : Research Paper


1 Plekhanov Russian University of Economics

2 Russian University of Transport (MIIT

3 State University of Management


The paper discusses the need for cross-functional coordination for the implementation of end-to-end business processes in a modern organization. Based on the analysis of systems concerning the motivation of staff and approaches to the formation of the key performance indicators we have developed the indices that take into account the interests of the organization departments with overlapping areas of functional cooperation. Using the example of marketing and logistics departments, the work proposes a system of measures of motivation, which take into account the interests of the units, whose functions partially overlap. The results can be used to create a harmonious motivation system that minimizes the possible conflict of interests of units.


Articles in Press, Accepted Manuscript
Available Online from 17 February 2022
  • Receive Date: 12 June 2021
  • Revise Date: 30 November 2021
  • Accept Date: 10 December 2021