Investigating the export performance of commercial companies (Case study of Ardabil Province)

Document Type : Research Paper

Authors

Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran

Abstract

The last decade differs from previous decades due to globalization and business competition. In the global dimension, markets for consumer products, industrial goods and services, or resource markets such as capital, materials, and technology are highly integrated. Simultaneously, the formation of multiple trade agreements and the disposition of open trade policies between countries has led to the annulment of protectionist tools and the suppression of trade barriers. In conclusion, in practice, almost all companies, regardless of national origin, size, or type of industry, are now encountered with the fact that not participating in global and regional markets might not be a long-term choice. The present article intends to designate the determinant factors of export performance development and define the necessary solutions to increase the province's exports while at the same time specifying the position of Ardabil province industries in the country. The participants of the study comprised 110 people. About 30.5\% of the participants are active in business, 37.5\% are active in manufacturing, and 32\% are active in the industry. Furthermore, 12\% of the participants had five or fewer years of work experience, 16\% of the participants had 6 to 10 years of work experience, 33.5\% of the participants had 11 to 15 years of work experience, and 38.5\% of the participants had more than 15 years of work experience. Overall, 57 factors were extracted from the interviews with experts. The results of exploratory factor analysis indicated that six factors were eliminated due to low factor loading. Besides, factor analysis performed on the remaining 51 variables identified 12 factors as the main factors explaining approximately 77\% of the variability (variance) of the variables. The research results unraveled that reviewing the legal and protection system structure of the relevant agencies involved in the export and definition of commercial companies might be a suitable solution. Furthermore, the results showed that creating the culture and the maturity of using commercial companies' services aligned with risk acceptance is neglected in the export field.

Keywords

[1] A. Azizi, A. Abdolhadi, F. Rahimi and M. Mousavi, A study of export performance measurement indicators, J.
Bus. Stud. Quart. 72 (2015), 43–58.
[2] N. Boso, O. Adeola, A. Danso and S. Assadinia, The effect of export marketing capabilities on export performance
role of dysfunctional competition, Ind. Market. Manag. 78 (2019), 137–145.
[3] P. Brewer, Australia’s export promotion program: is it effective?, Aust. J. Manag. 34 (2009), 12–34.
[4] E. Farrokhi and H. Mohammadi, Factors affecting pegah export, investigating the role of export commitment
on export performance of pegah Zanjan, Third Int. Conf. Manag. Account. Knowledge-Based Economy with an
Emphasis on Resistance Economy, 2017, pp. 23–39.
[5] S. Farajnezhad, H. Bodaghi Khajeh Noubar and S. Fakhimi Azar, Presenting a structural model of customer
behavioral intention in accepting social media marketing, Int. J. Nonlinear Anal. Appl. 13 (2022), no. 1, 4053–
4068.
[6] L. Hasanki, Leila, M. Rafiei, Mahmoud and E. Fakhraei, Exports and export performance: a review of concepts,
models, and barriers to export companies, Second Int. Conf. Manag. Account. 2017, pp. 23–34.
[7] M. Haghighi, M. Firoozian and S. Najafi Majd, Identifying the determinants of export performance in the food
industry, J. Bus. Manag. 1 (2008), 3–20.
[8] W. Jie, W. Zefu and Z. Shuaihe, The effect of institutional quality and diversity of foreign markets on exporting
firms innovation, Int. Bus. Rev. 24 (2015), no. 6, 1095–1106.
[9] Kh. Manteghi and B. Nowruzi, An introduction to the export performance of Iran’s knowledge-based products with
a competitiveness approach, Bus. Res. Quart. 67 (2013), 51–80.
[10] A. Mihi-Ram´─▒rez, H. Bodaghi Khajeh Noubar and V. Fern´andez-Bendito, Relationship between knowledge management and reverse logistics, a theoretical approach, Proc. 3rd Int. Conf. Adv. Manag. Sci. IPEDR. Vol. 19,
2011.
[11] S.J. Mir Jahanmard, F. Rahimnia and H. Doaie, The impact of export performance environment through price
adaptation in Mashhad commercial companies, M.Sc. Thesis, Ferdowsi University of Mashhad, 2010.
[12] A. Meshbaki and A.A. Khademi, The role of export development programs in improving the export performance
of firms, Manag. Improv. Quart. 6 (2012), no. 17, 98–135.
[13] M. Tage Koed and M. ystein, Managerial assessments of export performance: what do they reflect?, Int. Bus.
Rev. 27 (2018), 380–388.
[14] T. Taheri, H. Bodaghi Khajeh Noubar and H. Taghizadeh, Designing and presenting an application to improve
the export performance of commercial companies (Case study of commercial companies in Ardabil province), Int.
J. Nonlinear Anal. Appl. 12 (2021), Special Issue, 279–295.
[15] L. Yones Kafi, H. Bodaghi Khajeh Noubar and A. Moa’tameni, Importance of social networks and word of mouth
advertising in commerce, Gˆenero Direito 9 (2020), no. 3.
Volume 13, Issue 2
July 2022
Pages 875-886
  • Receive Date: 14 November 2021
  • Revise Date: 26 March 2022
  • Accept Date: 16 April 2022
  • First Publish Date: 26 April 2022