Identify the export market attractiveness of Iran's free zones

Document Type : Research Paper


1 Department of Business Management, Khorramshahr International Branch, Islamic Azad University, Khorramshahr, Iran

2 Department of Mathematics and Statistics, Izeh Branch, Islamic Azad University, Izeh, Iran


Increasing competition on a global scale has led to an increase in the number of companies looking for opportunities in international markets to achieve their goals, survive and maintain their market position. In a knowledge-based economy, the organizations’ intangible is increasingly becoming a competitive factor. Such assets are seen as the essence of competitive advantage. However, companies operating in international markets and unknown export environments face environmental uncertainty. The literature has merely addressed some aspects of export market attractiveness and comprehensive models with no comprehensive theories developed in the field. Therefore, this paper aims to systematically review and identify the factors and components of export market attractiveness in free zones. This paper adopts a Meta-synthesis method. This paper content analysis shows that the export market’s attractiveness in comprehensive themes includes internal and external factors. The building blocks of internal factors include marketing factors, information factors, and performance factors. The building blocks of external factors include procedural factors, government factors, customers, international markets, and the business environment.


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Volume 14, Issue 9
September 2023
Pages 317-328
  • Receive Date: 09 February 2022
  • Revise Date: 26 March 2022
  • Accept Date: 11 April 2022