Introducing an effective model of developing production strategies and techniques on a global scale: A case study of the West African market

Document Type : Research Paper


Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran


This study aimed to provide an effective model for developing production strategies and techniques on a global scale in the West African market. The criteria weights were determined using Shannon’s entropy after collecting the opinions of West African market experts through questionnaires. The main and sub-components and production indicators were identified on a global scale and prepared and compiled in the form of a scoring checklist using the ISM model and examining the theoretical foundations of the research. Then, the indicators and components of the study were confirmed through the Delphi method. The causes of influence on production strategies and techniques on a global scale were designed based on structural-interpretive modeling. Further, the technique of analyzing the mutual effects of Mic Mac was used to investigate the impact of factors on each other in global scale production in the West African market. The research population was experts and specialists active in production on a global scale in the West African market. According to Saaty, 10 experts were selected as the statistical population of this research. The ISM results showed that all 28 leading indicators were finally approved by experts and were ranked from 1 to 28. The index of non-creation of waste from the sub-component of cost reduction was ranked first with an agreement coefficient of 0.798. In addition, reducing set-up time from the sub-component of cost reduction with an agreement coefficient of 0.782 was ranked second, and lean production from the sub-component of lean production with an agreement coefficient of 0.611 was ranked 28th. The second-round results of the Delphi indicated that all the sub-indicator were confirmed based on a mean >5, a low standard deviation, and an agreement coefficient >0.5. The approved model was designed based on two Delphi steps based on experts’ opinions, and the Mic Ma method showed that out of the 28 main factors, 12 were influential factors, nine were influential factors, and seven were independent factors. Finally, 10 of the main factors were determined as the key factors influencing production on a global scale in the West African market: 1) Cellular production, 2) Production without waste, 3) Activities with an environmental attitude, 4) Flexible system, 5) Field of operation, 6) No waste, 7) Operation improvement, 8) Communication with customers, 9) Clarity of business, 10) Participation and Companies relationship with suppliers.


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Volume 15, Issue 2
February 2024
Pages 133-154
  • Receive Date: 09 October 2022
  • Revise Date: 05 February 2023
  • Accept Date: 18 February 2023