The relationship between global economy and the effect on export pricing strategy of Petrochemical products

Document Type : Research Paper

Authors
Mohammademad Mostajerian 1
Saeed Daei-Karimzadeh 2
Ali Dehghani 3
Sara Ghobadi 1
1 Department of Economics, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
2 Department of Economics, Isfahan (Khorasgan)Branch, Islamic Azad University, Isfahan, Iran
3 Department of Economics, South Tehran Branch, Islamic Azad University, Tehran, Iran
10.22075/ijnaa.2023.30129.4348
Abstract
The export of petrochemical products in Iran has a magnificent position due to making added value for the country. Exporting these products, which is considered the largest volume of non-oil exports of the country, has a great impact on the country's GDP. In addition, “Price” as the only element of the marketing mix that generates revenue, has great importance for petrochemical companies. In addition, pricing has been used as a major tool to increase company profitability & also been known as a key element in marketing strategy. Pricing strategy can be observed in a set of internal and external political and economic influences which affects the pricing decisions of a company. As well as the other companies petrochemical companies must be able to arrange for pricing commensurate with the value of their product. These factors depend on the strategies of the petrochemical companies by-product pricing and also how they envision themselves in the future. In this research, descriptive and inferential methods have been used; In the descriptive method, to determine the desired components, the exploratory factor analysis technique and through SPSS software and in the inferential method, the effect of the discovered components of the pricing strategy in increasing exports, using the SEM technique, the desired structural model through software AMOS is provided. Factor analysis of the research shows that 4 hypotheses including "Restriction of entry into the export market”, “Penetration strategy”, “Market development strategy” and “opportunity creating” have been recognized as effective in the export of petrochemical products in Iran.
Keywords
Pricing Strategy
Exporting Petrochemicals Products
Pricing
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International Journal of Nonlinear Analysis and Applications
Volume 15, Issue 2
February 2024
Pages 155-164

  • Receive Date 02 January 2023
  • Revise Date 10 March 2023
  • Accept Date 16 March 2023

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PDF Download 13,329