Document Type : Research Paper
Authors
1 Department of Cultural Planning Management, Gheshm Branch, Islamic Azad University, Gheshm, Iran
2 Department of Management, Marvdasht Branch, Islamic Azad University, Marvdasht, Iran
3 Department of Management, Payame Noor University, Tehran, Iran
Abstract
This study discussed the recognition of cultural and social evaluations in Iran based on Grounded theory. This research was an applied study of the purpose and methodologically mixed methods. The statistical sample in the qualitative section included all university experts and experts in the field of cultural management, which was equal to 20 people. The research instrument consisted of researcher-made coding sheets whose validity was confirmed by Delphi group members and its reliability was calculated by a P-Scott criterion of 0.95. Findings showed that the factors related to the recognition of cultural and social evaluations in Iran were identified in the form of 11 categories. And pivotal: Culture of Peace, enhancing factors, shaping factors, impedimenta of shaping factors and consequences. In the second study, the sample size was estimated as 384 people based on the Cochran formula and after data collection, the statistical analysis of survey data was performed in two descriptive levels using statistical parameters (such as frequency, percentage, elongation, mean) and inferential statistics (Levin test, t-test), confirmatory factor analysis using SPSS 22, Lisrel8.54 and Excel. Significant coefficients and parameters of factors, pivotal: Recognition of cultural and social evaluations in Iran, enhancing factors, better factors, impedimenta of shaping factors and consequences showed that all of the coefficients obtained are significant. the results of the principal component analysis showed that among the dimensions of the model for Recognition of cultural and social evaluations in Iran, the shaping factors have the greatest impact (0.95) and the impedimenta of shaping factors has the latest impact in the recognition of cultural and social evaluations in Iran (0.70). And the respondents are not satisfied with all other components of the questions and they express negative opinions and all components in the model for Recognition of cultural and social evaluations in Iran.
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