International Journal of Nonlinear Analysis and Applications

Influential factors in recruitment and increase of the members of Majma Hamyari cultural plan during Iran's economic sanctions and post-sanction‎, ‎using fuzzy EDAS method

Document Type : Research Paper

Authors

1 The CEO of Creative Company, Vice Presidency for Science and Technology, Sari, Iran

2 Department of Mathematics, Payame Noor University (PNU), Tehran, Iran

Abstract

In this paper‎, ‎a new approach for decision-making and marketing forecast based on fuzzy logic fuzzy expert system is presented regarding the tourism development plan of the Majma Hamiyari Association by Abbas Bashiri‎. ‎In other words‎, ‎let's look at system marketing using the reverse fund design calculation method in attracting different strata according to the input and output variables‎. ‎In fact‎, ‎we offer the marketing manager a plan to focus the most time and capital for advertising on the segment where this calculation method has the greatest impact on attracting customers‎. ‎This study suggests an infrastructure for determining the factors affecting tourism‎. ‎Hence‎, ‎the newest multi-criteria decision-making method‎, ‎the fuzzy best-worst method was used to calculate the relative importance of indices and fuzzy evaluation based on distance from average solution technique was applied as a multi-attribute decision-making method to rank effective factors in tourism‎. ‎The statistical population of this research consists of directors and experts in the tourism industry in Mazandaran‎. ‎Due to the results of this study‎, ‎providing Banking facilities to users ranks first among other options for the economy itself.

Keywords

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International Journal of Nonlinear Analysis and Applications
Volume 14, Issue 7
July 2023
Pages 81-98
  • Receive Date: 23 February 2023
  • Revise Date: 12 April 2023
  • Accept Date: 08 May 2023