International Journal of Nonlinear Analysis and Applications

Evaluating the impact of decision-makers and managers’ characteristics on the export development of SMEs by grounded theory and structural equations approaches

Document Type : Research Paper

Authors

Department of Marketing Management, Babol Branch, Islamic Azad University, Babol, Iran

Abstract

Paying attention to small and medium-sized enterprises (SMEs) is among the main measures adopted by developing countries in order to improve economic development and growth. Considering Iran’s reliance on an oil-based economy, this measure is of key significance in different domains. This study investigates the impact of decision-makers and managers’ characteristics on the export development of SMEs. The purpose of this study is based on applied research while its research design is based on exploratory-descriptive methodology. The population of the study in the first phase consisted of decision-makers and managers while the second phase included marketing experts. The research data were collected using questionnaires and interviews in two phases. The collected data were then analyzed using the grand theory method in the first phase and structural equation modeling in the second. Decision-makers and managers’ characteristics play a key role in the development of many countries by creating a platform based on which SMEs can notch up their export development. The results of the study show that competent management, management experience, management commitment, management expertise, and goal-oriented measures taken by managers are among the key factors influencing the export development of SMEs.

Keywords

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International Journal of Nonlinear Analysis and Applications
Volume 15, Issue 8
August 2024
Pages 135-147
  • Receive Date: 24 January 2023
  • Revise Date: 15 June 2023
  • Accept Date: 01 July 2023