[1] M. Ajalli, M.M. Mozaffari, and H. Tolouei, Impact review SHRM on Innovation performance by mediating role of innovation capability, J. Strat. Manage. Stud. 13 (2022), no. 51, 245–264.
[2] M. Akbari, S. Imani, M. Ghobadnezhad, and R. Rahimi, Relationship between transformational leadership, internal marketing and entrepreneurial orientation (The case of: National Iranian South Oil Company), J. Entrepr. Dev. 8 (2015), no. 3, 571–590.
[3] J. Ali, M.A. Ahmed, M. Shaharyar, M. Haseeb, and R. Zahoor, The impact of internal marketing on the employee’s retention in Sialkot industries, Int. J. Acad. Res. Bus. Soc. Sci. 4 (2014), no. 9, 478.
[4] H. Amraee and A. Azar, Providing an effective model for monitoring and evaluating public sector financial performance in performance-based budgeting, Financ. Account. Audit. Res. 13 (2022), no. 4 (52), 53–86.
[5] A. Atefatdoost, A.A. Khaef Elahi, A.A. Fani, and H. Danaee Fard, Studying the effect of internal marketing on organizational performance with considering the role of organizational commitment and organizational entrepreneurship as intermediary variables (case study: Mobarakeh steel company), J. Bus. Manage. 5 (2014), no. 4, 21–42.
[6] M. Basirat, S. Imani, M. Zeranejad and A. Dehghan Najmabadi, Evaluating the mediatory effect of entrepreneurial orientation on the relationship between internal marketing and organizational commitment (case study: headquarter offices of Aghajari oil and gas operating company), Product. Manage. (Beyond Management) 8 (2015), no. 32, 147–169.
[7] J. Beikzad and M. Taghi Soltani, Strategic planning and management in the public sector, J. Account. Manage. Vis. 5 (2023), no. 70, 50–66.
[8] A. Bonyadi Naeini, M.H. Kamfirooziand, and M. Dehghan Mashtani, Surveying the effect of internal marketing and internal branding on service quality (Case study: A server company), J. Market. Manage. 9 (2014), no. 25, 83–99.
[9] V. Braun and V. Clarke, Using thematic analysis in psychology, Qualit. Res. Psycho. 3 (2006), no. 2, 77–101.
[10] D.J. Cahill, The managerial implications of the learning organization: a new tool for internal marketing, J. Serv. Market. 9 (1995), no. 4, 43–51.
[11] Q. Chen, R. Huang, K.Y. Pak, and B. Hou, Internal marketing, employee satisfaction and cultural congruence of Gulf airlines, Tourism Rev. 76 (2021), no. 6, 1214–1227.
[12] M. Davoudvandi, Investigating the effect of internal marketing on customer orientation in Iran insurance company, Second Int. Conf. Indu. Manag. Eengin., 2014.
[13] M. Dehghani Soltani and E. Mohammadi, The role of internal marketing on customer-oriented behavior promotion of hostlers by clarifying mediating role of emotional behaviors (case study: international airlines hostesses), J. Int. Bus. Administr. 5 (2022), no. 2, 225–244.
[14] A. Demir, Impact of internal marketing on the customer perceptions in SMEs, Int. J. Serv. Oper. Manage. 42 (2022), no. 3, 379–396.
[15] S. Finney and M. Scherrebeck-Hansen, Internal marketing as a change management tool: A case study in rebranding, J. Market. Commun. 16 (2010), no. 5, 325–344.
[16] S.K. Foreman and A.H. Money, Internal marketing: concepts, measurement and application, J. Market. Manage. 11 (1995), no. 8, 755–768.
[17] W.R. George, Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level, J. Bus. Res. 20 (1990), no. 1, 63–70.
[18] W.E. Greene, G.D. Walls and L.J. Schrest, Internal marketing: the key to external marketing success, J. Serv. Market. 8 (1994), no. 4, 5–13.
[19] E. Gummesson, Using internal marketing to develop a new culture—the case of Ericsson quality, J. Bus. Ind. Market. 2 (1987), no. 3, 23–28.
[20] A. Habibi, S. Izadyar and A. Sarafrazi, Fuzzy Multi-Criteria Decision Making, (First edition), Rasht: Katibeh-eGuil Publications, 2013.
[21] S. Imani, P. Foroudi, N. Seyyedamiri, and N. Dehghani, Improving employees’ performance through internal marketing and organizational learning: Mediating role of organizational innovation in an emerging market, Cogent. Bus. Manage. 7 (2020), no. 1.
[22] W.B. Joseph, Internal marketing builds service quality, J. Health Care Market. 16 (1996), no. 1, 54–59.
[23] C.P. Lean, The relationship between internal marketing, job satisfaction, organizational commitment, and market orientation: a study on manufacturing companies in northern region of Malaysia, Unpublished Master’s Thesis, Master of Business Administration, 2005.
[24] T.A. Minar, S. Sarwari and M. Salam, Internal marketing: a strategic tool to achieve inter-functional co-ordination in the context of a manufacturer of industrial equipment, Daffodil Int. Univ. J. Bus. Econ. 3 (2008), no. 1, 173–187.
[25] N. Mohammadesmaeili, Identifying the customer focused culture mechanisms in organization, Public Manage. Res. 11 (2018), no. 39, 249–273.
[26] P. Mousavi, R. Yousefi Zenouz, and A. Hassanpoor, Identifying organizational information security risks using fuzzy Delphi, J. Inf. Technol. Manage. 7 (2015), no. 1, 163–184.
[27] A. Nasre Esfahani, Z. Amiri, and M. Farrokhi, The effect of internal marketing on the organizational innovation with the mediating role of staff self-efficacy (Emersan company as a case study), J. Entrepr. Dev. 6 (2013), no. 3, 27–45.
[28] O. Okunyeva, The function of internal marketing in the process of formation of a customer-centric company, Eastern Eur. Bus. Econ. J. 4 (2018), no. 2, 97–131.
[29] V.O. Olorunsola, M.B. Saydam, O.A. Ogunmokun, and A. Ozturen, Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee’s customer-oriented behavior, Int. J. Bank Market. 40 (2022), no. 4, 820–841.
[30] N. Owusu-Frimpong and A. Martins, Adoption and implementation of internal marketing systems by Ghanaian small-and medium-sized enterprises, J. Afr. Bus. 11 (2010), no. 1, 26–48.
[31] S. Prasad and S. Nandi, Internal marketing in manufacturing organizations: An exploratory study, Int. J. Manage. Dev. Stud. 6 (2017), no. 10, 70–82.
[32] J. Qiu, A. Boukis and C. Storey, Internal marketing: a systematic review, J. Market. Theory Practice 30 (2022), no. 1, 53–67.
[33] M. Rafiq and P.K. Ahmed, Advances in the internal marketing concept: definition, synthesis and extension, J. Serv. Market. 14 (2000), no. 6, 449–462.
[34] K.K. Reardon and B. Enis, Communication forum: establishing a companywide customer orientation through persuasive internal marketing, Manag. Commun. Quart. 3 (1990), no. 3, 376–387.
[35] N.M. Saad, S.H. Hassanand L.M. Shya, Revisiting the relationship between internal marketing and external marketing: The role of customer orientation, J. Dev. Areas 49 (2015), no. 3, 249–262.
[36] M.K. Saberi, N. Soltani Nejad, A.A. Rashid, and J. Mazloom, The role of job attachment and emotional commitment as a mediator between internal marketing and customer-oriented behavior of librarians in public libraries, Res. Inf. Sci. 24 (2018), no. 1 (92), 81–102.
[37] A. Shafiei and V.R. Mirabi, Investigating factors affecting brand equity with respect to mediating role of productivity in major steel companies, J. Product. Manage. 12 (2018), no. 46, 233–260.
[38] S.B. Sunardi and C. Veronica, Mediating role of organizational commitment on the relationship between internal marketing and marketing performance, Int. J. Psycho. Rehabil. 24 (2020), no. 2.
[39] S.B. Taļ¼stan and S.M.M. Davoudi, Investigating the mediating role of job satisfaction on the relationship between internal marketing and job performance: A research within services industry, Middle East J. Manage. 7 (2020), no. 5, 492–517.
[40] R.J. Varey, Internal marketing: a review and some interdisciplinary research challenges, Int. J. Serv. Ind. Manage. 6 (1995), no. 1, 40–63.
[41] Q. Wang, X. Zhao and C. Voss, Customer orientation and innovation: a comparative study of manufacturing and service firms, J. Product. Econ. 171 (2016), no. 2, 221–230.
[42] W.Y. Wu, C.C. Tsai, and C.S. Fu, The relationships among internal marketing, job satisfaction, relationship marketing, customer orientation, and organizational performance: An empirical study of TFT-LCD companies in Taiwan, Human Factors Ergonom. Manufactur. Service Ind. 23 (2013), no. 5, 436–449.
[43] H. Yu-Ting, Internal marketing and internal customer: a review, reconceptualization, and extension, J. Rel. Market. 19 (2019), no. 3, 1–17.
[44] S. Zarinjoi Alvar, M. Mahmoudi Maymand, E. Albo Naimi, and M. Samiei Nasr, Designing and explaining the internal marketing model of Iran free zones, New Market. Res. J. 8 (2018), no. 2, 181–198.