Provide a pricing framework for enterprise software as a service (SaaS)

Ranjbari, Hamidreza; Nazari, Mohsen; Rouhani, Saeed

doi:10.22075/ijnaa.2023.32143.4776

Provide a pricing framework for enterprise software as a service (SaaS)

Document Type : Research Paper

Authors

Hamidreza Ranjbari ¹

Mohsen Nazari ²

Saeed Rouhani ³

¹ Department of Social and Behavioral Sciences, Faculty of Management, Aras International Campus, University of Tehran, Iran

² Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran

³ Department of IT Management, Faculty of Management, University of Tehran, Tehran, Iran

10.22075/ijnaa.2023.32143.4776

Abstract

Product pricing in the current business world is one of the main concerns of companies and organizations active in the field of production, and the rapid and significant progress of information technology and software has also become a reason for pricing in the field of software to become a serious challenge. In this regard, this research has been carried out to provide a hierarchical pricing framework for enterprise software as a service. For this purpose, this research was carried out using a mixed method (qualitative-quantitative), extracting 28 indicators of the desired pattern in the qualitative part using the method of meta-composition and content analysis. The pattern in the quantitative part was obtained using the Interpretive Structural Modeling (ISM) method. The statistical population in the quantitative section included 16 research experts. The finding of this research is the achievement of a five-level model where the most influential indicators of this model at the fifth level were order compatibility and software performance value and quality.

Keywords

pricing

software

software as a service

information technology

sales

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