Document Type : Research Paper
Department of Business Management, Islamic Azad University, Birjand Branch, Birjand, Iran
Faculty of Business Management, Ferdowsi University of Mashhad, Mashhad, Iran
Department of Business, Payam-Noor University of Tehran, Tehran, Iran
One of the industries that have played an undisputed role in the economic cycle in recent years, both in economic issues and profitability and in the health sector, is the organic products industry. This study aims to identify the dimensions and components of the two categories of characteristics. Demographic and environmental factors affecting the development of the organic food market were conducted in the form of a conceptual model. The method of the present study is descriptive-analytical and of a combined type which includes both qualitative and quantitative methods. The research method in the qualitative stage was content analysis and in the quantitative part was descriptive and survey research. The statistical population in the qualitative stage were experts, professors as well as experts in the field of organic production. In the qualitative sampling method with interview tools, we continued to collect information until we reached saturation point. The tool used The interview was semi-structured. The statistical population in the quantitative part is unlimited, which includes all consumers of organic products in the city of Mashhad and 384 people were selected as a sample by available sampling method. The data collection tool was a researcher-made quantitative part of the questionnaire. To analyze the data of this research in the qualitative stage, Max Kyoda software and in the quantitative part to determine the effect and fit of the model in the quantitative part, the structural equation modeling method was used. In the end, seven moles were obtained, which included the characteristics of households, urbanization, political, cultural, economic, social and competing factors.