Review of the research status of Wechat based on the theory of use and satisfaction and the theory of planned behavior

Document Type : Review articles


The faculty of social sciences and Humanities, University Malaysia Sabah, 88400 kota kinabalu, Malaysia


Wechat is the most widely and frequently used mobile social media and has profoundly integrated into the daily life of many people. Sustainable development is a common challenge for all. Under this background, how to promote public participation in environmental communication has become an important topic. In this paper, a method is proposed to understand the motivating mechanism behind Wechat users’ environmental information-sharing behavior by taking China’s unique social and cultural background into account. A comprehensive theoretical model for this study is constructed based on the theory of use and satisfaction and the theory of planned behavior (TPB).Initially, the dataset is collected and annotated. The data is preprocessed using normalization method. The theory of use and satisfaction and TPB are employed for predicting the research status of Wechat utilization. For enhancing the accuracy of prediction, we employ Improved Grasshopper optimization algorithm (IGOA). The performance of the proposed system is analyzed and compared with the conventional approaches.


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Volume 12, Special Issue
December 2021
Pages 1411-1421
  • Receive Date: 05 July 2021
  • Revise Date: 20 August 2021
  • Accept Date: 11 October 2021