Document Type : Research Paper
Department of Management, Faculty of Management and Economics, Payame Noor University, Tehran, Iran
The present study aimed at investigating the importance-performance analysis (IPA) affecting the improvement of business and prevention of corporate bankruptcy that utilized banking resources according to the IPA matrix. Initially, the relevant indices were extracted from the existing literature on the subject, and thereafter, utilizing the Delphi fuzzy method, important factors in four main dimensions (assessment of proposals to obtain financing, liabilities of banks as business partners, rates of interest, and banking penalties, and the way of devising partnership contracts) were identified. The statistical population of this research consisted of relevant legal, banking, and commercial experts. Ultimately, 12 individuals with at least 15 years of experience in the above subjects were selected as the samples. Compliant to the importance-performance matrix output (among 36 influential factors), effective strategies to assist bank managers/executives toward optimal allocation of resources and proper and efficient granting of facilities/loans to strengthen businesses were identified. Furthermore, the following were prioritized and focused on for improvement/enhancement: components and details of proposed reforms to prevent potential losses, level of education/expertise of managers offering to finance, the relationship between the education/expertise of the individual proposing the project to the bank, the proportion of the bank's human resources in the context of the project implementation process, the relationship between the bank's interests to the profit from the partnership, acceptance of roles in the project's profit and loss distribution, establishing as a basis for the realized profits in the partnership contract, the bank's carefulness in the implementation of the project by the customer, adherence to the final actualized profit.