Ranking the success factors of NPD with a WCM approach (Case study: Active companies in the food industry)

Document Type : Research Paper


1 Department of Industrial Management, Yazd Branch, Islamic Azad University, Yazd, Iran

2 Department of Economics, Meybod University, Meybod, Iran


In today's world, increasing demand changes, intense competition, shortening the product life cycle, and on the other hand, the movement of manufacturing towards globalization has forced organizations and companies to develop new products globally. Therefore, the purpose of the present study was to rank the success factors of NPD with a WCM approach in Iran. In the first part of the research, 14 interviews were conducted with professors, experts, and managers of the food industry. After conducting interviews and collecting data, the codes obtained in different sections were analyzed using the grounded theory. After performing the three open, axial, and selective coding steps, the final model was obtained. In this research, Atlas-ti software has been used to analyze the data. The final model consists of a set of causal conditions, underlying conditions, intervention conditions, main categories, strategies, and finally, the consequences and results of the success of NPD with a WCM approach in the food industry. Each of these conditions and the factors that make up the model has variables and categories that pay attention to them to achieve the ultimate goal of designing a model for the success of NPD with a WCM approach. In the second part of the research, the relationship between the variables was examined using a pairwise comparison questionnaire, and the data were analyzed using the fuzzy BWM method using Lingo software.


[1] V. Chiesa, Globalizing R&D around centers of excellence, Long Range Plann. 28 (1995), no. 6, 19–28.
[2] R.G. Cooper and E.J. Kleinschmidt, Benchmarking the firm’s critical success factors in new product development, J. Product Innov. Manag. 12 (1995), no. 5, 374–391.
[3] E. Dashtianeh, R. Radfar and A.T. Oshlohi, Identifying and ranking new product development critical factors based on marketing strategy case study Esfahan Steel Co. Brazilian J. Operat. Product. Manag. 18 (2021), no. 4, 1–9.
[4] U. De Brentani and E. Kleinschmidt, Corporate culture and commitment: impact on performance of international new product development programs, J. Product Innov. Manag. 21 (2004).
[5] F. De Carlo and G.R. Simioli, Lean production and world class manufacturing: a comparative study of the two most important production strategies of recent times, Int. J. Indust. Operat. Res. 1 (2018), no. 1.
[6] F. De Felice, L. Petrillo, L. Ranieri and A. Petrillo, Previous studies and differences between lean management and world class manufacturing, Int. J. Info. Tech. Decision Making (IJITDM), 18 (2019), no. 06, 1941–1966.
[7] A.K. Digalwar and K.S. Sangwan, Development and validation of performance measures for world class manufacturing practices in India, J. Adv. Manufacturing Syst. 6 (2007), no. 01, 21–38.
[8] S.D. Eppinger and A.R. Chitkara, The new practice of global product development, MIT Sloan Manag. Rev. 47 (2006), no. 4, 22–30.
[9] P. Gammeltoft, Internationalisation of R&D: trends, drivers, and managerial challenges, Int. J. Tech. Glob. 2 (2005).
[10] O. Gassmann and M. Von Zedtwitz, New concepts and trends in international R&D organization, Res. Policy 28 (1999), no. 2–3, 231–250.
[11] S. Guo and H. Zhao, Fuzzy best-worst multi-criteria decision-making method and its applications, KnowledgeBased Syst. 121 (2017), 23–31.
[12] G.H. Khorasgani, M. Modiri and H. Farsijani, Designing a sustainable world class manufacturing model in the automotive industry in Iran, Tehniˇcki Glasnik 14 (2020), no. 2, 143–153.
[13] R.J. Lehmann, R. Reiche and G. Schiefer, Future internet and the agri-food sector: State-of-the-art in literature and research, Comput. Electron. Agricul. 89 (2012), 158–174.
[14] S.M. Li, F.T. Chan, Y.P. Tsang and H.Y. Lam, New product idea selection in the fuzzy front end of innovation: a fuzzy best-worst method and group decision-making process, Math. 9 (2021), no. 4, p. 337.
[15] M. Malindzakova and D. Malindzak, Linking the world class manufacturing system approach with a waste management, TEM J. 9 (2020), no. 2, p. 750.
[16] D. Meyersdorf and D. Dori, System modeling of the R&D domain through the object–process methodology: a practical tool to help R&D satisfy its customers’ needs, R&D Manag. 27 (1997), no. 4, 333–344.
[17] H.R. Moskowitz, I.S. Saguy and T. Straus, An integrated approach to new food product development, CRC Press, 2009.
[18] T.K. Murugesan and A.M. Raman, A rational framework of world class manufacturing using structural education model, J. Critic. Rev. 7 (2020), no. 14, 1464–1469.
[19] A. O’Cass, N. Heirati and L.V. Ngo, Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas, Ind. Market. Manag. 43 (2014), no. 5, 862–872.
[20] J.M. Pattit, S.P. Raj and D.L. Wilemon, The R&D outsourcing decision: environmental factors and strategic considerations, Int. J. Innov. Technol. Manag. 11 (2014), no. 2, p. 1450002.
[21] C. Pinna, F. Galati, M. Rossi, C. Saidy, R. Harik and S. Terzi, Effect of product lifecycle management on new product development performances: Evidence from the food industry, Comput. Ind. 100 (2018), 184–195.
[22] C. Pinna, L. Plo, V. Robin, P. Girard and S. Terzi, An approach to improve implementation of PLM solution in food industry-case study of Poult Group, Int. J. Product Lifecycle Manag. 10 (2017), no. 2, 151–170.
[23] S. Roy, N. Modak and P.K. Dan, Role of product development process for NPD success in Indian manufacturing industries: quality, cost and technological aspects, Advances in Simulation, Product Design and Development, Springer, Singapore, (2020), 583–596.
[24] R. Saha, World class manufacturing: a review, Int. J. Eng. Tech. Sci. Res. 4 (2017), no. 11, 625–630.
[25] F. Sbernini, N. Granini, Z.N.L. Herbert-Hansen and W. Khalid, Contextual factors influencing the success of global product development, Int. J. Product Dev. 22 (2018), no. 6, 464–487.
[26] S.K. Shavarini, H. Salimian, J. Nazemi and M. Alborzi, Operations strategy and business strategy alignment model (case of Iranian industries), Int. J. Operat. Product. Manag. 33 (2013), no. 9, 1108–1130.
[27] P. Shum and G. Lin, A world class new product development best practices model, Int. J. Product. Res. 45 (2007), no. 7, 1609–1629.
[28] G. Soltani-Fesaghandis and A. Pooya, Design of an artificial intelligence system for predicting success of new product development and selecting proper market-product strategy in the food industry, Int. Food Agribus. Manag. Rev. 21 (2018), 847–864.
[29] E. Søndergaard, J. Oehmen and S. Ahmed-Kristensen, Extension of internationalisation models: drivers and processes for the globalisation of product development–a comparison of Danish and Chinese engineering firms,Prod. Plann. Control 27 (2016), no. 13, 1112–1123.
[30] H. Stewart and S. Martinez, Innovation by food companies key to growth and profitability, Food ReviewWashington D.C. 25 (2002), no. 1, 28–32.
[31] K.T. Ulrich and S.D. Eppinger, Product design and development, McGraw-Hill, 2016.
Volume 14, Issue 2
February 2023
Pages 369-384
  • Receive Date: 17 May 2022
  • Revise Date: 19 June 2022
  • Accept Date: 30 June 2022
  • First Publish Date: 17 August 2022