International Journal of Nonlinear Analysis and Applications
Designing a model for selecting a company growth strategy based on market and product success forecasts by comparing FIS and ANFIS methods
Document Type : Research Paper
Authors
1 Management Department, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2 Educational Sciences Department, Tabriz Farhangian University, Tabriz, Iran
Abstract
Company growth is an important factor in economic growth. Specifically, high-growth companies have attracted considerable attention in governments and political societies, mostly in advanced countries [52]. The role of small and medium-sized enterprises (SMEs) in developing countries is critical due to their capability to respond to systematic economic shock and their potential to create a job [35]. While the literature in this area indicates the high importance of SMEs in the economy of the countries, the growth of these companies is important too. So many discussions are generated in the area of small and SMEs' growth due to the importance of these enterprises. In this regard, company growth theories were always considered an important factor in the evolution of commercial literature. The variety of influential factors on the company growth is the characteristic of literature relevant to the area that tries to explain influential factors on the company growth [44]. Given the diversity of the economic and cultural environment, there is no agreement on the influential factors on the growth of the companies.
Keywords
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Res. Part A: Policy Practice 132 (2020), 682–695.
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[42] T. Kang, C. Baek and J.D. Lee, Effects of knowledge accumulation strategies through experience and experimentation on firm growth, Technol. Forecast. Soc. Change 144 (2019), 169–181.
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[45] P. Kotler, K.L. Keller, M. Brady, M. Goodman and T. Hansen, Marketing management, Harlow: Pearson Education Limited 29 (2009), 11–24.
[46] E. Kozlowska, Basic principles of fuzzy logic, Von Prague: Czech Technical University in Prague, http://access. feld. cvut. cz/view. php. (2012).
[47] T. Lacoma, Business level strategy versus corporate level strategy, http://www.ehow.com, (2011).
[48] C.C. Lee, C.W. Wang and S.J. Ho, Financial inclusion, financial innovation, and firms’ sales growth, Int. Rev. Econ. Financ. 66 (2020), 189-205.
[49] S.H. Lui, Optimized Schwarz methods for domains with an arbitrary interface, Domain Decomposition Methods in Science and Engineering XIX, Springer, Berlin, Heidelberg, 2011.
[50] R.E. Morgan, C.A. Strong and T. McGuinness, Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective, Eur. J. Market. 37 (2003), no. 10, 1409–1439.
[51] H. Peng and Y. Liu, How government subsidies promote the growth of entrepreneurial companies in clean energy industry: An empirical study in China, J. Cleaner Prod. 188 (2018), 508–520.
[52] V. Pereira and Y. Temouri, Impact of institutions on emerging European high-growth firms, Manag. Decision 56 (2018), no. 1, 175–187.
[53] T. Philippon and N. Veron, Financing Europe’s fast movers, Bruegel Policy Brief 12 (2008), no. 3, 334–378.
[54] M.E. Porter, Competitive advantage: Creating and sustaining superior performance, New York, 1985.
[55] D. Rajaratnam and L.B. Chonko, The effect of business strategy type on marketing organization design, productmarket growth strategy, relative marketing effort, and organization performance, J. Market. Theory Practice 3 (1995), no. 3, 60–75.
[56] M. Samadi and E. Fakher, Marketing strategic planning and selecting suitable strategy by using AHP technique, Sci. Res. J. Shahed Univ. 22 (2016), no. 63, 11–19.
[57] P. Schreyer, High-growth firms and employment, Discussion paper, OECD STI Working paper 11 (2000), 55–92.
[58] H. Sharifi, H.S. Ismail, J. Qiu and S.N. Tavani, Supply chain strategy and its impacts on product and market growth strategies: A case study of SMEs, Int. J. Product. Econ. 145 (2013), no. 1, 397–408.
[59] G. Tari, N. Feghhi Farahman, H. Taghizade and A. Bafande Zende, A model of organizational growth in automobile parts industry using the system dynamics approach, Execut. Manag. 7 (2015), no. 13, 13–38.
[60] V.T. Tran, Y.M. Walle and H. Herwartz, The impact of local financial development on firm growth in Vietnam: Does the level of corruption matter? European Journal of Political Economy, 62 (2020).
[61] A. Van Witteloostuijn and D. Kolkman, Is firm growth random? A machine learning perspective, J. Bus. Ventur. Insights 11 (2019), p. 107.
[62] P.M. Veiga and M. Franco, Alliance portfolios and firms’ business strategy: A content analysis approach, Manag.
Res. Rev. 38 (2015), no. 11, 1149–1171.
[63] H. Zhou and G. De Wit, Determinants and dimensions of firm growth, Scales Eim Res. Rep. 11 (2009), 224–287.
[64] L. Zhou, S.R. Xu, H. Xu and B.R. Barnes, Unleashing the dynamics of product-market ambidexterity in the pursuit
of international opportunities: Insights from emerging market firms, Int. Bus. Rev. 16 (2019), no. 3, 101–314.
[65] L. Zou and C. Yu, The evolving market entry strategy: A comparative study of Southwest and jetblue, Transport.
Res. Part A: Policy Practice 132 (2020), 682–695.
)
Volume 14, Issue 5
May 2023Pages 219-234
- Receive Date: 20 July 2022
- Revise Date: 24 August 2022
- Accept Date: 06 September 2022