Present the policy model of Iranian saffron export marketing management

Document Type : Research Paper

Authors

1 Department of Management, Hamedan Branch, Islamic Azad University, Hamedan, Iran

2 Department of Business Management, University of Kurdistan, Iran

3 Department of Management, Faculty of Management and Accounting, Bu-Ali Sina University, Hamedan, Iran

4 Department of Management, Gonbadeh-Kavoos Branch, Islamic Azad University, Gonbadeh-Kavoos, Iran

Abstract

Today, export growth for countries is a key to re-creating the economy. Export development is at the top of government priorities and policies in almost all developing countries. Furthermore, there is an ever-increasing awareness and attention to the importance of exports in developed countries. Accordingly, this paper attempts to identify and design the export marketing model of Iranian saffron. The statistical population consisted of business management and management experts. Sampling was performed by the purposive sampling method. A sample of 15 subjects was selected at the saturation stage. Data was collected through an open interview. The question items were determined based on the research objectives. The interview analysis showed that the model presented qualitatively includes nine main categories of marketing measures, macro strategy, micro strategy, limiting factors, facilitators, internal factors, external factors, and short-term and long-term consequences. The results show that the presented model can be used as a basis for Iranian saffron export marketing.

Keywords

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Volume 14, Issue 3
March 2023
Pages 299-311
  • Receive Date: 15 March 2022
  • Revise Date: 21 May 2022
  • Accept Date: 23 May 2022
  • First Publish Date: 15 September 2022