[1] S. Alhosseini Almodarresi, H. Bagheri Gara Bolagh, A. Dehghani Ghahnavyeh, M. Gholami and S. Radfar, The effect of consumers’ perceptions on the attitude towards organic foods in the Yazd, Organ. Culture Manag. 16 (2018), no. 1, 195–217.
[2] L. Andervazh, S. Jalili and S. Zanjani, Studying the factors affecting the attitude and intention of buying organic food consumers: structural equation model, Iran. J. Health Educ. Health Prom. 8 (2020), no. 1, 35–44.
[3] A. Attafar and H. Mansouri, Model of improving customer loyalty in electronic stores, New Market. Res. J. 1 (2011), no. 3, 145–164.
[4] V. Azizi, Strategies of market development of for healthy food products in Hamadan, J. Agricul. Econ. Dev. 27 (2014), no. 4, 328–337.
[5] S. Cachero-Martınez, Consumer behaviour towards organic products: The moderating role of environmental concern, J. Risk Financ. Manag. 13 (2020), no. 12.
[6] C.H. Cheng, K.L. Yang and C.L. Hwang, Evaluating attack helicopters by AHP based on linguistic variable weight, Eur. J. Oper. Res. 116 (1999), no. 2, 423–435.
[7] M. Dadashi, M. Mohammadian, Z. Dehdashti Shahrokh, V. Khashe’ie, Determining the impact of the management of market orientation dimensions on the performance of organic food production industries in Iran, Public Manag. Res. 10 (2017), no. 35, 267–297.
[8] M. Dadashi, M. Mohammedan, Z. Dehdashti Shahrokh and V. Khashe’ie, Indigenous pattern of market development of organic products in Iran, Agricul. Econ. Res. 9 (2018), no. 36, 231–258.
[9] A. Gholampour, A. Naami and A. Moshabaki, Presentation of social media based marketing model in Iranian food products and organic drinks industry using theme analysis, Agricul. Econ. Res. 11 (2019), no. 44, 31–58.
[10] J. Golijan and B. Dimitrijevic, Global organic food market, Acta Agricul. Serbica 23 (2018), no. 46, 125–140.
[11] R.L. Gruner, A. Vomberg, Ch. Homburg and A.L. Lukas, Supporting new product launches with social media communication and online advertising: sales volume and profit implications, J. Product Innov. Manag. 36 (2019), no. 2, 172–195.
[12] M.R.T. Khan, S. Chamhuri and H.S. Farah, Green food consumption in Malaysia: a review of consumers’ buying motives, Int. Food Res. J. 22 (2015), no. 1, 131–138.
[13] S. Khoiriyah and M.J.S. Toro, Attitude toward green product, willingness to pay and intention to purchase, Int. J. Bus. Soc. 19 (2018), no. 54, 620–628.
[14] R. Lavaei, A model of limiting factors of organic crops consumption according to agricultural experts in Karaj county: a grounded theory, Iran. J. Agricul. Econ. Dev. Res. 47 (2016), no. 3, 647–656.
[15] H. Mansori, M. Ghorbani and M. Rajabzadeh, Evaluation of factors affecting willingness to use of organic products in Mashhad county, J. Agricul. Econ. Dev. 27 (2013), no. 3, 188–194.
[16] M. Mirlohi and Z. Esfandiary, Food characteristics in the organic processing industries, J. Health Syst. Res. 8 (2012), no. 3, 349–358.
[17] H. Moeini, M. Jamipour and F. Ebrahimidelavar, The effect of social commerce capabilities on customers’ attitude to ward buying by the mediator role of trust (Case study: Instagram users), J. Bus. Manag. 9 (2017), no. 1, 173–192.
[18] T.T.H. Nguyen, N. Nguyen, T.B.L. Nguyen, T.T.H. Phan, L.P. Bui and H.C. Moon, Investigating consumer attitude and intention towards online food purchasing in an emerging economy: an extended TAM approach, Foods 8 (2019), no. 11.
[19] F. Omidi, M. Sadrehashemi, A. Adenehfar and S. Zaenali, Investigating the effects of commercial advertising on the attitude and intention of consumers to buy green products, J. Appl. Stud. Manag. Dev. Sci. 5 (2017), no. 7, 60–76.
[20] S. Per,cin, se of fuzzy AHP for evaluating the benefits of information-sharing decisions in a supply chain, J. Enterprise Inf. Manag. 21 (2008), no. 3, 263–284.
[21] F. Pezeshki Najaf Abadi and S.M. Alhossaeni Almodaresi, Investigating the consumption intentions of organic food products using planned behavior theory, J. Commerc. Strateg.. 14 (2017), no. 10, 35–46.
[22] S. Rajesh, G. Raj, S. Dhuvandranand and D. Kiran, Factors influencing customers’ attitude towards SMS advertisement: evidence from Mauritius, Stud. Bus. Econ. 14 (2019), no. 2, 141–159.
[23] S.H. Ranjbar and N.M. Omidi, Affecting factors on consumption’ attitudes of organic agricultural products in Tehran, J. Agricul. Ext. Educ. Res. 7 (2014), no. 2, 51–62.
[24] A. Sanayei and R. Shafei, Designing a model for analyzing and forecasting of the customers purchasing behavior based on the functional attitude theory, Iran. J. Trade Stud. 16 (2012), no. 62, 153–192.
[25] A. Sandoghi and H. Raheli, Extending the model of planned behavior to predict the intention of producing organic products among Isfahan cucumber greenhouse owners by Moral norm variable, Iran. J. Agricul. Econ. Dev. Res. 47 (2016), no. 4, 961–974.
[26] Y. Sulaiman and H.M. Janai, A study of consumption patterns on green food among students in Universiti Utara Malaysia, J. Adv. Res. Soc. Behav. Sci. 7 (2017), no. 1, 20–32.
[27] S. Tabatabaei Nasab and F. Parish, Consumers’ attitude towards advertising, J. Bus. Admin. Res. 7 (2015), no. 13, 1–23.
[28] H. Vijith, Customer’s attitude, preference and buying behavior towards organic food using Fishbein multi-attribute model, Int. J. Recent Technol. Engin. 9 (2020), no. 1, 1598–1602.
[29] E. Woo and Y.G. Kim, Consumer attitudes and buying behavior for green food products: From the aspect of green perceived value (GPV), Br. Food J. 4 (2019), no. 2, 176–191.
[30] E.E. Yazar and M. Burucuo˘glu, Consumer attitude towards organic foods: A multigroup analysis across genders, Istanbul Bus. Res. 48 (2019), no. 2, 176–196.
[31] L.A. Zadeh, Fuzzy sets, Inf. Control 8 (1965), no. 3, 338–353.
[32] A. Zarei and M. Siahsarani Kojouri, Discovery and analysis of shopping behavior of older customers decide to buy organic products: The combination of clustering and decision tree, Mod. Res. Decision Mak. 2 (2017), no. 3, 17–147.