[1] H. Abbasi, Marketing Audit, Creative Deep Thought, Tehran, 2019. [In Persian]
[2] J.K. Achua and T.T. Alabarb, Imperatives of marketing internal auditing in Nigerian universities, Procedia-Soc. Behav. Sci. 164 (2014), 32–40.
[3] M. Ashkazari, S. Naib and F. Hosseini, Marketing audit of home businesses in South Khorasan province, Manag. Entrepreneur. Stud. 5 (2018), no. 30, 23–37.
[4] A. Azar and R. Gholamzadeh, Partial Least Squares, Negah Danesh, Tehran, 2018. [In Persian]
[5] A. Azar, F. Khosravani and R. Jalali, Soft operational research: Problem structuring approaches, Industrial Management Organization, Tehran, 2019. [In Persian]
[6] M.A. Camilleri, Strategic planning and the marketing effectiveness audit, Travel Marketing, Tourism Economics and the Airline Product, Springer Cham 10 (2018), no. 6, 117-135.
[7] H.C. Chen and C.H. Yang, Applying a multiple criteria decision-making approach to establishing green marketing audit criteria, J. Cleaner Prod. 210 (2019), 256–265.
[8] N. Chegini, The role of relationship marketing audit and communication skills in predicting customer satisfaction, New Res. Approach. Manag. Account.5 (2021), no. 17, 43–52.
[9] W.W. Chin, The partial least squares approach to structural equation modeling, Mod. Meth. Bus. Res. 295 (1998), no.2, 295–333.
[10] A. Davari and A. Rezazadeh, Structural Equation Modeling with PLS Software, Jahad Univarsity, Tehran, 2013.
[11] T. Derev and I. Benivska, Marketing audit in the prospects system of innovative product in the conditions of economy instability, Sci. J. Polonia Univer. 33 (2019), no. 2, 68–74.
[12] I. Golyash, V. Panasiuk and S. Sachenko, The performance audit of a corporate website as a tool for its internet marketing strategy, EUREKA: Soc. Human. 5 (2017), 57–66.
[13] P. Hadrian, The Possibilities of Using Audit as a Tool of Strategic Marketing Control the Research Results, Post-Communist Econ. 32 (2021), no. 1, 125–146.
[14] J. Henseler, C.M. Ringle and M. Sarstedt, A new criterion for assessing discriminant validity in variance-based structural equation modeling, J. Acad. Market. Sci. 43 (2015), no. 1, 115–135.
[15] A. Jafaranejad and N. Mokhtarzadeh, Presenting an audit model of compliance of production and marketing strategies, Iran. Manag. Sci. Quart. 2 (2016), no. 6, 121–195.
[16] P. Kotler, W.T. Gregor and W.H. Rodgers, The marketing audit comes of age, Sloan Manag. Rev. 30 (1989), no. 2, 49–62.
[17] V. Kupec and P. Pisari, Auditing and Controlling as a Tool for SME Marketing Risk Management, Italy Occasion. Rev. 5 (2021), no. 2, 577–592.
[18] B. Laban, T. Djurkovic-Maric and J. Eremic Djodjic, Internal audit of marketing in tourist organizations, Poslovna Ekonom. 11 (2017), no. 1, 139–164.
[19] D. Lipnicka and J. Dado, Marketing Audit and Factors Influencing Its Use in Practice of Companies (From an Expert Point of View), J. Competit. 5 (2013), 26–42.
[20] M. Maleki and A. Shabani, Investigating the impact of business strategy, generosity and environmental dynamics on marketing performance; Explain the role of marketing audit, Bus. Strateg. 7 (2016), no. 23, 45–56.
[21] A. Masoomzadeh Zavareh, and V. Nashi Far, Industrial marketing audit - a case study of Bahman Group component companies, Bus. Manag. J. 2 (2018), no. 4, 145–164.
[22] M.R. Palav and S. Jagtap, A study of application of marketing audit by pharmaceutical companies from Maharashtra India: A literature review, Vidya Bharati Int. Interdisciplin. Res. J. 10 (2020), no. 1, 102–109.
[23] V. Radulescu and I. Cetina, Customer analysis, defining component of marketing audit, Soc. Behav. Sci. J. 62 (2012), 308–312.
[24] S. Rahjo, H. Shams and A. Gohri, Examining the relationship between neuromarketing audit and the successful presentation of new banking products from the perspective of customers, Quart. J. Manag. Account. Stud. 4 (2017), no. 2, 131–140.
[25] M. Rajabi and E. Zarin, Implementation of marketing audit in garment industries, 2nd Nat. Conf. Fund. Res. Manag. Account., Tehran, 2018.
[26] M. Rashidi, Marketing audit in holding companies, 5th Int. Account. Manag. Conf. Approach Modern Res. Sci., Tehran, 2015.
[27] M. Surya, M. Machfud and M. Simanjuntak, Marketing audit of educational service company, J. Appl. Manaj. 17 (2019), no. 4, 677–687.
[28] M. Tenenhaus, V.E. Vinzi, Y. M. Chatelin and C. Lauro, PLS path modeling, Comput. Statist. Data Anal. 48 (2005), no. 1, 159–205.
[29] W.K. Wu, H. C. Chen and Y.X. Huang, Antecedents and consequences of marketing audits: Empirical evidence from Taiwanese firms, Asia Pacific Manag. Rev.: Tainan 20 (2015), no. 3, 156–164.
[30] M. Wetzels, G. Odekerken and C. Van Oppen, Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration, MIS Quart. 33 (2009), no.1, 177–195.
[31] N. Zamkova, V. Bondarenko, G. Pchelianska, O. Artyukh and T. Murenko, Implementation of marketing audit into the sphere of electronic entrepreneurship, Int. J. Manag.t 11 (2020), no. 6, 771–780.
[32] O. Zyma, O.V. Ptashchenko, I. Shevchenko and O.M. Afanasieva, International marketing and marketing audit in the context of European integration and globalization, Eur. Market. Rev. 7 (2019), no. 10, 39–51.